ABOUT Syra
As a creative realist, I use my commercial and creative genes to go beyond what a user wants; to understand what drives their decision-making process, their emotions and their motivations.
The journey that brought me to this point where my imaginative and industrious side have come together as a UX Designer drives my curiosity to go beyond the initial idea and find out what motivates people. Understanding human behaviour and translating this into realistic solutions allows me to create valuable and meaningful designs.
My intrinsic motivation comes from the beauty of simplicity, a love for Scandinavian design, architecture inspired by nature, the way clothing can make you feel empowered and reflect your inner self and the simple moments that create a smile.
