Concept design
Triptiek is a three-week program where three disciples (branding, management, and design) from AMFI join together to create a brand and present their collection via a fashion show. I was part of the 3D stand team and concept team. During this program, a Business plan, Brand book, Look book, 3D stand, and a mini-collection were made.
Business plan
Brand book
To create a coherent collection the brand concept needed to be defined. This contains similar information as a Style guide when working on a UX/UI project. The target group, tone of voice, color palette, brand logo, and typography are all explained in this book. This allows the designers to draw inspiration, and be creative but within the brand’s guidelines.
Technical drawings
Technical drawings were made by the design and management disciplines using Illustrator. Technical drawings can be seen as the equivalent of wireframes during a UX/UI design process. They indicate how the product (in this case the garment) will look like with only the essential information.
